Paul Rouphail

Region: Northeast


City / State: Philadelphia, PA

My recent paintings seek to examine the conditions by which colloquial American phrases are extracted from disparate dialects and are subsequently metamorphosed into salutatory and entrepreneurial rhetoric. The layered images examine slippages in translation and intention where particular turns of phrase merge with the quotidian.

Text populates store windows and building tops, take-out containers, and digital landscapes. The paintings illuminate the mechanics of commercial “place” as a “practiced space.” What is precisely at “practice” within this quintessentially American gesture is the conflation of commercial speculation with selective historical narrative.