Jeff Demetriou

Region: South

In a time when our attention, and to a large extent our culture, is very often commanded and shaped by the superficial and destructive aspects of our society, the role of art and the artist must be one of a subverter and challenger to such things, rather than simply an imitator or champion of them.

My work is intended to be an impetus for self-reflection and objectivity; it’s an appeal to the viewer to stop and honestly question the true role that he or she plays in society and the environment as a whole.

Of course in the end, the real importance and relevance of a work of art lies not in its ability to generate chatter, command a high sales price, or even promote deep reflection, but in its unique relationship with the viewer. Anything outside of this relationship purported to hold value or influence is meticulously adorned nonsense... so I suppose you should ignore everything I just said.